What Digital Marketing & eCommerce contributes to Cardinal Health
Responsible for developing and driving digital marketing strategies and campaigns that meet and/or exceed business objectives.
Major Rugby is one of the largest, suppliers of generic prescription (Rx), over the counter (OTC) and vitamin, mineral and supplement (VMS) products. Representing two of the core private labels under the Cardinal Health umbrella, Major Rugby offers a robust product portfolio of over 1,000 SKUs. Over 60 years strong, the Major and Rugby brands combined play a significant role in reducing the cost of medication and ensuring a quality care.
Job Summary
The Digital Marketing Lead (eCommerce Program Management & Creative) is responsible for the day-to-day management of Major Rugby's Amazon business and eCommerce initiatives including project management, creative concepting and development (design and copywriting) for both Business-to-Business (BTB) and Business-to-Consumer (BTC) initiatives. This individual will collaborate with internal teams (marketing, sales, product development, inventory management, legal, pricing) and vendor partners to achieve desired results. Further, this individual will create and support marketing programs to drive revenue and sales in support of business objectives. There will also be additional opportunities to refresh website, SEO/SEM, email, social media, advertising, and promotional campaigns.
Location: Remote position
Day-to-day project management of the Amazon business initiative. Internal point person for cross-functional execution as well as the liaison between Amazon partner and Major Rugby.
Lead the development of our brand and brand guidelines (creative, voice and tone) for our consumer facing initiatives.
Develops digital marketing and eCommerce content and/or campaigns based on business objectives. Applying significant digital marketing knowledge and experience, establishes campaign goals, tactics, and messaging and serves as a subject matter expert for team.
Coordinates assets and partners with agency to develop and evaluate creative content for listings and campaigns in alignment with Amazon objectives.
Develops content (creative and copy) independently for website/ eCommerce portal and other digital channels, incorporating SEO best practices.
Partners with internal and external analytics team to proactively monitor, analyze, and optimize Amazon initiatives or other digital campaign performance, including product sales, customer engagement, and other metrics. Summarizes in-depth and complex data to create actionable insights.
Manages the deployment of marketing content across several digital marketing channels, including ecommerce platforms, email, social media and website.
Manages product image process and maintains brand style guide.
Establishes and cultivates internal and external partner relationships.
Qualifications
Experience leading the brand development process (creative, voice and tone).
Experience working with Amazon to sell products, drive product awareness and revenue (i.e., Brand Registry, Seller Central, store page, listing development and management, advertising initiatives).
Demonstrates advanced proficiency in graphic design and associated software (e.g., Adobe Creative Cloud).
Demonstrates ability to develop content (write copy) for product promotions.
Demonstrates strong interpersonal skills. Clearly communicates creative ideas and collaborates with internal and external partners/teams.
Demonstrates knowledge and best practices in project management and coordination of the creative process.
Experience with SEO/SEM, digital marketing, social media management, advertising and promotional campaigns preferred.
Corporate Brand management experience, agency experience and/or experience working with a performance agency, marketing or advertising agency highly preferred.
Ideally targeting individuals with 4-8 years of experience
What is expected of you and others at this level
Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
May contribute to the development of policies and procedures.
Works on complex projects of large scope.
Completes work; independently receives general guidance on new projects.
Work reviewed for purpose of meeting objectives.
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.