Job Description:
Join our Mission to Lead the Future of Snacking. Make It With Pride.
As the Manager, Advanced Business Analytics, you will play a crucial role in driving data-driven insights and strategic decision-making across the organization. You will be responsible for leading various analytical initiatives to maximize growth and improve overall business performance
How you will contribute
You will:
- Monthly Special Analytical Projects: Monthly assess the performance of the business and proactively identify opportunity areas through data-driven analytical insights.
- Category and Market Share Forecasting: Lead the development and deployment of advanced market forecasting models, to enhance our category and market share projections. Collaborate with cross-functional teams to ensure the successful implementation and accuracy of these models.
- Partner with Integrated Business Planning (IBP): Work closely with the Integrated Business Planning (IBP) team to enhance our ways of working to optimize inventory management and demand planning for all categories.
- Dashboard Automation and Data Management: Oversee the automation of reporting and dashboard creation to enable real-time access to key performance indicators. Manage and integrate data from various sources, including Nielsen Discover, to provide comprehensive insights to stakeholders. Lead the development and exploration of AI initiatives to drive efficiency and agility.
- Advanced Analytics Global Tools Deployment: Lead the deployment and adoption of global tools for advanced analytics across the Canadian organization. Such tools include the deployment of the Category and brand Growth Strategy Tool, Reinventing Marketing Mix Modeling (MMM) as a holistic measurement & investment planning tool, and the Strategic Revenue Growth Management (RGM) Toolkit.
- Nielsen Governance Management: Ensure compliance and governance of the Nielsen relationship. Weekly meetings to ensure projects are delivered on time, data delivery, and budget management. Collaborate with Nielsen representatives to leverage their services effectively and efficiently.
What you will bring:
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Using data analysis to make recommendations to senior leaders
- Technical experience in roles in best-in-class analytics practices
- Experience deploying new analytical approaches in a complex and highly matrixed organization
- Savvy in usage of the analytics techniques to create business impacts
What extra ingredients you will bring:
- Set a strategy for using data to drive intelligent decisions and ultimately improve effectiveness and profitability.
- Use Analytics to build a strategic point of view about our categories, brands, and customers.
- Consults with Marketing colleagues to define the scope of strategic initiatives to proactively identify growth opportunities for our categories and brands.
- Present analytics insights that are actionable, compelling, and connected to the business strategy.
- Effectively communicate and present complex technical concepts to non-technical audiences.
- Lead full scale analyses to better understand growth trends and business performance.
- Oversee and participate in monthly, quarterly, and annual reporting.
- Understand data, data management, data infrastructure, and marketing applications
Education / Certifications:
Bachelor's or Master's degree in a relevant field (e.g., Business Analytics, Statistics)
Job specific requirements:
- Bachelor's or Master's degree in a relevant field (e.g., Business Analytics, Statistics).
- 5+ years’ experience with proven track record in advanced analytics and forecasting models, preferably in a consumer goods or related industry.
- Power-user with syndicated data (i.e. Nielsen, IRI, Numerator)
- Advanced level of Microsoft Excel including the ability to build complex spreadsheet models, run pivots, macros, v-lookups, and other advanced functions ) and proficiency with other applications of Microsoft Office Suite (PowerPoint; SharePoint; Power BI/Query)
- Strong knowledge of AI initiatives and their application in data-driven decision-making
- Previous experience in managing and deploying global analytical tools is a plus
- Excellent communication and presentation skills, with the ability to convey complex insights to both technical and non-technical stakeholders
- A critical thinker with not only the ability to find and understand the data but also the curiosity to transform the data into business objectives
