Business Development Director - PR Services

Skills :     Business Development Director

Job Description:

Company Overview

Bridgenext is a global digital consultancy that helps clients innovate with intention and realize their digital aspirations by creating digital products, experiences, and solutions around what real people need. Our global consulting and delivery teams facilitate highly strategic digital initiatives through digital product engineering, automation, data engineering, and infrastructure modernization services, while elevating brands through digital experience, creative content, and customer data analytics services.

Don't just work, thrive. At Bridgenext, you have an opportunity to make a real difference - driving tangible business value for clients, while simultaneously propelling your own career growth. Our flexible and inclusive work culture provides you with the autonomy, resources, and opportunities to succeed.

Position Description

Definition 6, a Bridgenext company, is a nimble full-service agency with 20 years of experience across multiple disciplines including marketing strategy, visual design, user experience, technology development, video concepting/filming/post production, media and digital public relations (PR), social storytelling and more. Our key differentiator lies in our ability to understand our client’s business, their customers, those customers’ needs and the technology available/desired to deliver a seamless connected customer experience. We’ve been the transformational partner with many clients over the years, setting direction and executing to significantly grow and improve efficiency with long-term impact. We work with clients worldwide with a concentration in the US, and our main offices are in Atlanta and New York City. Clients turn to us to provide guidance, research, strategies, visual design and production services alongside proprietary services, creative tools, and the global distribution necessary to tell their stories and craft messages that make an impact on TV, the Web, radio, social media, press releases, and internal portals.

At Bridgenext, we are at the forefront of evolving markets, industries, and technologies. Our commitment is to keep our clients one step ahead in an ever-changing landscape. We are currently looking for an exceptional Account Director to join our Public Relations Services division. This pivotal role demands a deep understanding of our clients' brand identity and business objectives. As a strategic advisor, you will build strong, trust-based relationships with clients, collaboratively working with account service teams and strategic leads. Your expertise will be key in identifying and leveraging opportunities to achieve revenue targets, ensuring our clients and agency continue to thrive.

The ideal candidate for this Account Director role will possess a robust client base and a demonstrated success record in PR Services. Your role involves harnessing your established relationships and deep knowledge of the public relations industry to produce impactful results for our clients. You will collaborate with peers within the PR Services division on various projects including Satellite Media Tours (SMTs), Radio Media Tours (RMTs), Audio News Releases (ANRs), Public Service Announcements (PSAs), and video production. Beyond this, your role includes partnering with our Entertainment and Digital teams to develop comprehensive integrated marketing campaigns. This position offers a unique chance to broaden your clients' horizons with an expanded range of services, contributing to their success and growth in an agency that stands out for its creativity and innovation.

Responsibilities Include But Are Not Limited To:

• Leverage established client relationships to build a new book of business and bring in projects (SMTs, RMTs, ANRs, PSAs, video production)
• Manage day-to-day relationships with clients to drive continued partnership & creation of new work
• Drive growth and profitability among client accounts to meet goals
• Work with the media relations team to develop strategic insights and effectively communicate actionable recommendations that are aligned to the client’s business and communications objectives
• Craft RFPs, proposals, and budget estimates

Workplace: Remote position in the United States with travel as needed. Hybrid opportunity for candidates in the NYC and Atlanta area.

Must-Have Skills:

• 5+ years of experience in PR services and client relations with a focus on developing and closing new business
• Previous experience building a new book of business leveraging established client relationships that generate revenue
• Drive to stay current with PR trends, and client management tools including individual research and attending educational events
• Experience providing PR tactics such as SMTs, RMTs, ANRs, PSAs, and Video Production
• Experience delivering PR, marketing, and business initiatives to clients
• Proven ability to work with multiple brands and/or clients across diverse market verticals

Professional Skills:

• Respectful, passionate, & open-minded
• Strong in communication and analysis
• Highly organized and meticulous, with the ability to multi-task
• A team player, keen to collaborate within their team and across the organization
• Successful at growing accounts and being involved with new business pitches