We are looking for a dynamic and driven Product Marketing Specialist to join our team in China. In this role, you will be responsible for achieving financial success and expanding our market share in China. You will maximise your strong analytical skills to perform routine reporting of business performance, analyze market data, and propose marketing actions based on changing market conditions. Additionally, you will plan and implement marketing campaigns, generate content, and drive new product launches. You are able to work effectively in a constantly evolving environment, possess strong communication skills, and be able to work collaboratively with multiple departments to support core business operations.
Key Responsibilities:
Develop local market penetration strategies and implement marketing campaigns to drive business growth and share gain.
Analyze and report on business performance, including revenue and campaign implementation status.
Plan and implement pricing strategies, content generation and messaging, and new product introductions.
Adapt global marketing campaigns and programs for execution in China to establish strong customer and category positions.
Collaborate with sales and TSS teams to identify market opportunities and ensure the field is adequately updated with product knowledge.
Create and edit marketing material including sales tools, ads, brochures, data sheets, and instruction manuals.
Implement programs and activities to support events and sales.
Maintain a database of competitive intelligence.
Requirements:
Strong communication skills and high sense of responsibility.
Ability to work flexibly in a constantly evolving environment.
Proficiency in using Microsoft Office (Excel, Word, PowerPoint).
Proficient in spoken and written English.
Master's Degree or above in a Life Science subject area.
Background in cell culture is required.
Marketing, technical support experience, or product management experience in related market is preferred.
At our company, we believe that our success starts with our people. We are proud to offer our employees a comprehensive benefits package that includes competitive compensation and additional health insurance. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
As part of our team, you will have the opportunity to work with some of the brightest minds in the industry and make a real impact on the life science industry in China. We value a collaborative work environment where everyone's contributions.
