Performance Marketing Manager

Skills :     Digital Marketing Manager

Job Description:

Join a leading fintech company that’s democratizing finance for all.

Robinhood Markets was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood and its subsidiaries and affiliates are lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

With growth as the top priority...

The business is seeking curious, growth-minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future. If you’re invigorated by our mission, values, and drive to change the world — we’d love to have you apply.

About the team + role

As the Performance Marketing Manager you’ll lead the way we connect with customers to drive acquisition and engagement across our products through our Paid Social and Programmatic channels, namely Meta, Twitter, and TikTok

You’ll work closely with teams across marketing, creative and data science to build campaigns, experiments and messaging that increases users and revenue coming from our core products and services. You have a passion for applying a quantitative approach to prioritization and problem solving. You are experienced in hands-on-keyboard channel management work and also are highly analytical.

At your core, you’ll thrive in a fast-paced environment. You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal - to help democratize our financial system.

The role is located in the office location(s) listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.

What You’ll Do

• Own the launch and scaling of our Meta channels with our brokerage products targeting higher value customers
• Develop measurement methodologies to enable us to understand channel-level incrementality and points of diminishing returns
• Partner with data science and external measurement vendors to run match market tests and lift studies to understand incremental CPAs and ROAS
• Partner with creative and legal teams to develop a rapid creative AB testing process to improve conversion rates
• Partner with product marketing teams to build appropriate funnels and user journeys for your channels

What You Bring

• 4+ years of growth/performance marketing experience in consumer financial services or equivalent experience in a data-driven field
• Analytical mindset and experience setting up and running sophisticated tests including: A/B testing, match market tests, and setting up attribution systems for both online and offline channels.
• Results oriented approach - with the humility, drive, and creativity to get it done
• Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing

What We Offer

• Market competitive and pay equity-focused compensation structure
• 100% paid health insurance for employees with 90% coverage for dependents
• Annual lifestyle wallet for personal wellness, learning and development, and more!
• Lifetime maximum benefit for family forming and fertility benefits
• Dedicated mental health support for employees and eligible dependents
• Generous time away including company holidays, paid time off, sick time, parental leave, and more!

Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan. For other locations not listed, compensation can be discussed with your recruiter during the interview process.

Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC)

$136,000—$160,000 USD

Zone 2 (Denver, CO; Westlake, TX; Chicago, IL)

$120,000—$141,000 USD

Zone 3 (Lake Mary, FL)

$106,000—$125,000 USD

Click here to learn more about available Benefits, which vary by region and Robinhood entity.

We’re looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If you’re ready to give 100% in helping us achieve our mission—we’d love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.

Robinhood embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. Please review the specific Robinhood Privacy Policy applicable to the country where you are applying.