The District Manager, OnStar & Loyalty (DMOL) has the responsibility to engage our dealers through regular contacts and business reviews. As a District Manager, OnStar & Loyalty, you are the subject matter expert (trusted advisor), responsible for building relationships with our dealer partners, with a focus on promoting, supporting, and coaching dealer owners, managers, sales consultants, and service advisors on the benefit and long-term profitability of engaging in General Motors (GM) software and subscription business. This requires our District Managers to develop and provide in-dealership training designed to onboard customers within the new, used, commercial, and service channels, driving the adoption and sales of our products and services, including, GM Rewards and the My GM Rewards Credit Card, OnStar safety services, multi-year subscription plans, and over-the-air upgrades designed to enhance your vehicle’s performance and ownership experience.

Experience working with automotive dealerships, in customer-facing retail, sales, product training, consulting, and performance coaching roles is a plus.

At General Motors (GM), our OnStar team is committed to innovation with a core belief that “Better Never Stops.” Our Vision is to empower our customers and our employees, keep it simple, earn trust, and lead our industry into the future as the #1 digital business team in the world.

The role allows employees to work off-site on a permanent basis. This position requires an employee to cover territory visits to dealerships in a recurring frequency. A work-related travel vehicle will be provided. Please note your preferred location and territory in your resume header.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Clearly communicate the benefit of OnStar as GM’s tech ingredient brand – get dealerships excited about our products and services as a key driver of customer experience, brand loyalty and dealership profitability.  
• Establish effective relationships with dealers within your assigned territory, serving as a dealership’s trusted advisor to broaden awareness, drive customer acquisition and revenue generation for GM’s software and subscription business
• Act as a main liaison between OnStar, GM’s vehicle brands, and your assigned dealerships, understanding the dealer’s needs; establishing credibility; and taking accountability and delivering value to your dealerships and brand counterparts
• Build familiarity and engagement with the current (e.g. mobile app, Google Built-In) and future (e.g. Over-the-air updates) product offerings
• Serve as subject matter expert on all things related to the My GM Rewards Loyalty program including the Rewards Credit Cards
• Initiate and conduct live training or remote calls with dealer leadership and personnel on OnStar’s portfolio of products, services, My GM Rewards, and the GM Rewards Credit Card and the proper delivery and customer onboarding process, including the ability to troubleshoot when something goes wrong
• Build strong, productive relationships within GM’s field team ecosystem, including Vehicle Sales, Service & Marketing teams, Fleet and Commercial Sales team, and OnStar Business Solutions Sales teams.
• Conduct monthly sales performance analysis, leveraging data & analytics to identify opportunities and implement dealer action plans while supporting continuous improvement
• Support planning and countermeasures designed to meet and achieve aggressive monthly, quarterly, and annual performance targets and milestones
• Assist in product launches to ensure streamlined marketing and advertising between the dealer and GM
• Ensure dealers are providing customers with the technological capabilities that come with their purchase
• Monitor Dealer, District, Zone, and Regional metrics to ensure they meet or exceed the desired Goals
• Resolve all dealer-customer satisfaction issues through appropriate channels
• Be prepared to learn and adapt as our product, services, and role evolves.