Job Description:
Are you passionate about health communication and eager to make a difference? We are looking for a talented Public Relations Assistant to join our team and play a key role in fostering strong relationships with diverse stakeholders and ensuring effective communication of our project deliverables.
Responsibilities
- Create clear and impactful infection prevention content into practical tools for specific settings.
- Develop and implement communication messages and tools. Identify strategies to maximize the reach of these tools.
- Develop training content that supports the dissemination and implementation of the tools.
- Assess the effectiveness of the tools and communication strategies by evaluating impact.
- Develop strong connections with government agencies, community organizations, and healthcare providers.
- Implement engagement strategies to foster trust and collaboration.
- Support the creation and distribution of culturally relevant communication materials.
- Contribute to developing training programs that enhance accessibility and engagement.
- Assist in creating marketing materials for various audiences, in various formats including print, video, and digital, and channels to drive engagement and retention.
Qualifications
- Education: Bachelor’s degree in communications, public relations, health communication, or a related field.
- Experience: At least one year in public relations, communications, health communication, or a related field.
- Required Work Skills:
- Proficiency with social media platforms and digital communication tools.
- Experience capturing social media metrics that demonstrate growth in followers, engagement rates, click-through rates, and conversion rates on various platforms.
- Involvement tracking increases in website traffic, bounce rates, time on site, and conversion rates.
- Understanding how to quantify media mentions, reach, and impact through metrics like impressions, share of voice, and ad equivalency value.
- Knowledge about calculating the return on investment (ROI) for communication campaigns, including metrics like lead generation, sales, and customer satisfaction.
- Familiarity measuring increases in email subscribers, newsletter opens, and social media followers.
- Demonstrated efficiency in managing multiple tasks and deadlines through tools like project management software.
- Writing efficiency through words per minute, articles produced, or editing time.
- Ability to track the performance of written content through metrics like engagement, shares, and conversions.
- Demonstrated expertise in relevant software tools (e.g., CRM, CMS, social media platforms) through certifications or project completion.
- Ability to adapt to new digital technologies and platforms.
- Preferred: Knowledge of public health and healthcare communications, and of evidence-based methods to prevent and control avoidable infections.
Why This Role Matters
The Public Assistant is essential for effectively disseminating project information and building strong relationships with key stakeholders. By focusing on stakeholder engagement, developing culturally relevant materials, and supporting communication and training efforts, you will contribute significantly to the project’s success. This position is aligned with our emphasis on communication and outreach, ensuring the project’s impact and reach. You will report to the Project Manager and collaborate with other communication professionals to ensure consistent messaging and effective communication with our target audiences.
Selection Criteria
- Experience and Potential: We value practical experience and demonstrated potential in health communication, IPC, and community engagement.
- Technical Proficiency: Strong foundation in developing and implementing communication strategies, creating educational materials, and utilizing digital platforms.
- Educational Background: Degrees in public health, communications, or related fields are preferred.
- Core Competencies: Excellent communication, leadership, collaboration, problem-solving, and cultural competency skills.
- Digital Literacy: Proficiency in digital marketing tools and platforms like Google Analytics, Hootsuite, and social media management.
We offer
- Competitive Compensation and Benefits: We offer competitive salaries and comprehensive benefits packages that cater to the well-being of our employees. The compensation and benefits include health insurance, paid time off, and flexible work arrangements (where applicable).
- Continuous Learning and Development: We provide this offering through regular performance reviews, along with opportunities for professional development like conferences, workshops, and certifications.
- Investing in Early-Career Professionals: We recognize the unique needs of early-career professionals and offer targeted development programs, mentorship opportunities, and access to skill development.
