Job Description:
MAËLYS is one of the fastest-growing global cosmetics companies that is breaking the mold of the body care industry with power-packed, clinically tested formulas. Our products deliver real results, allowing women to shape, tone, and tighten their way to the body they deserve. We have a bold, sassy brand voice that empowers an international community of women to never apologize for wanting to look hot. With years of rapid growth and millions of customers worldwide, MAËLYS is on track to become one of the biggest body care brands in the world.
We are a team of people who want to make lasting, impactful changes, who live (and love) to see results, who innovate with passion, and who love a good sense of humor. Is our vibe your vibe?
We are looking for a passionate Influencer Marketing Manager, who wants to grow in the beauty and influencer space, is highly creative, detail-oriented, and has great time management and communication skills. You'll thrive in a fast-paced environment that requires self-motivation and autonomy while still working in a team.
Your life at MAËLYS will look like…
- Help implement global influencer marketing strategy, establishing and nurturing long-term partnerships through organic and sponsored content and networking (remotely, as well as in-person).
- Create and deliver influencer briefs/guidelines + prepare & negotiate contracts for paid partnerships.
- Retain the current influencer base, as well as identify, actively source & reach out to new influencers in line with the brand voice and overall business strategy for ongoing & upcoming campaigns + maintain relationships.
- Collaborate with external content creators to facilitate content for social media organic usage.
- Collaborate cross-functionally within the marketing team, product development, and creative teams to ensure alignment and integration of influencer initiatives with overall marketing efforts.
- Help ideate and host influencer events and pop-ups, as well as execute social/digital activations for key brand launches as needed.
- Assist in creative research and project management for influencer mailer development, as well as execution of the mailer itself.
- Strategically scale the TikTok Shop affiliate program and report on top drivers and overall performance.
- Monitor, report, and analyze influencer campaigns to enable best practices and advise on best strategies using relevant tools (i.e.: Tribe Dynamics, Google Analytics, etc).
- Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, etc.
You will thrive in this role if you have…
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Strategic mindset with a proven track record (2+ years) of successfully managing influencer campaigns from strategy development to execution and performance analysis & a passion for the influencer marketing space.
- Up-to-date with the fast-paced influencer space and constantly evolving industry trends
- Exceptional organizational and time management skills (must work well under pressure & manage multiple tasks at the same time).
- Can do attitude and willingness to take a “hands-on” approach with respect to team members
- Strong analytics skills, as well as proficient in using analytics tools for performance tracking.
Salary range: 65000$ - 75000$ annually
