SEO Specialist

Skills :     SEO Manager

Job Description:

Job Description

This role will partner with internal stakeholders to manage and deliver cutting-edge digital experiences. As a Digital SEO Specialist, this position will be responsible for analyzing, reviewing, and optimizing websites so they are picked up by search engines, as well as strategizing to test methods to gain the most organic and paid traffic. This position will require an in-depth understanding of SEO strategies, knowledge of multiple analytic and tracking tools, and experience in creating reports to share with team members and senior leadership in order to create original SEO content. To be successful in this role the potential candidate should understand current Search Engine Optimization best practices and be able to identify trends in order to achieve maximum ROI.

ESSENTIAL DUTIES AND RESPONSIBILITIES Other Duties May Be Assigned.

• Provide team with overall SEO best practices
• Reviewing and analyzing sites for areas that can be improved and optimized
• Prepare detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Partner with content creation team to develop effective SEO content for blogs and websites
• Keeping up with SEO strategies and staying within SEO guidelines
• Define, set up, schedule, and assign any new or changed projects and tasks in JIRA.
• Identify risks to leadership that may impact successful project delivery.
• Responsible for creating briefs, requirements documentation, and supporting documentation.

Skills And Experience

• Bachelor's degree (B.A./B.S.) from a four-year college or university.
• 3+ years of experience in Search Engine Optimization in a design/consulting/digital agency is strongly preferred.
• 3+ years of experience working in the Web, Digital, Content, E-Commerce, or IT space.
• Web savvy and knowledge of the Software Development Lifecycle process including strategy, requirements gathering, UX/Design, Content development, Web development, and QA.
• Ability to demonstrate competency with Agile project management methodologies.
• Knowledge of online marketing strategies and website development processes.
• Experience working with agencies
• Provide strong organizational, project management, problem-solving, and time management skills.
• Excellent communication skills to build rapport with colleagues and internal clients.
• Experience with fixed-cost, fixed-time projects and exposure working in a consultation environment.

What We Offer:

• Hybrid or remote schedule - depending on the location
• Medical, dental, and vision insurance
• Health savings and flexible spending plans
• Company-paid life insurance
• Company-paid short/long-term disability insurance
• Employee assistance program
• 401k plus company match
• Paid holidays
• Paid time off
• Tuition reimbursement policy

TRAVEL

Qualifications

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

EDUCATION

Bachelor’s degree (B.A. or B.S.) in marketing or related field; or equivalent from a four-year college or university

Experience

3+ years of related experience.

Language Skills

Ability to read and interpret documents. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of an organization.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear

About Us

About Pella Corporation

As the #1 most-preferred national window and door brand by homeowners across the country, Pella Corporation leads the industry in innovation and design. Founded in 1925, today the Pella Family of Brands encompasses a robust product offering sold and installed through various channels. We are a growing, privately owned company with 20 manufacturing locations and over 10,000 team members in the U.S. and Canada. Pella is consistently recognized as a great place to work by Newsweek, Forbes and Glassdoor, having most recently been named to America’s Greatest Workplaces for Diversity by Newsweek in 2024. We have also received numerous accolades for innovation and design, including Fast Company’s Most Innovative Manufacturers for 2022 and 2023.

At Pella, our team cares deeply, learns continuously and achieves results that go beyond. We encourage creative thinking that seeks out and includes diverse perspectives. And we empower you to do the work you’re most proud of — that’s why we offer individualized talent development plans, cross-functional experiences and opportunities for career advancement through personal and professional development.