Job Description:
Overview & Responsibilities:
The Coordinator, Consumer Marketing will support the MTV Entertainment Group’s Consumer Marketing team (Comedy Central, MTV, Paramount Network) by assisting with media plan development, execution, and reporting for original series and specials.
Candidates should be comfortable working in a hybrid and fast-paced environment and have a general understanding and passion for marketing and the entertainment industry. Candidates also should possess excellent communication, organization, and creative problem-solving skills.
This is an excellent entry-level opportunity for someone seeking to learn about consumer marketing!
Responsibilities include but are not limited to:
- Support the Consumer Marketing team in the planning and execution of paid media campaigns across the MTV Entertainment Group
- Responsible for requesting campaign assets across all media (TV, Digital, OOH, Audio, Connect Devices, Print, etc.), ensuring they are tagged out to spec with essential messaging and graphic elements
- Manage delivery of assets for all media types, and responsible for monitoring and updating their status across internal planning documents
- Create and issue traffic instructions for TV, Digital, and Audio creative, ensuring meticulous accuracy
- Work closely with the media agency and creative teams to ensure all off-channel media assets are properly created and delivered on time
- Assist with creating and updating campaign planning and recap documents (one-sheets, decks, flowcharts, etc.)
- Gather and distribute materials, documents, and updates to internal teams and external agencies
Basic Qualifications:
- Bachelor’s Degree (Communications or Marketing preferred)
- 1-2 years of experience in media or marketing, preferably in TV/entertainment (strong internship experience considered)
- Proficient in Microsoft Office and Google Suite, specifically Excel, PowerPoint, and Google Slides
- Strong eye for design and experience with Adobe Photoshop or Canva
Additional Qualifications:
- Exceptional attention to detail
- Highly organized, with efficient time-management skills
- Excellent follow-through, follow-up, and proactive problem-solving skills; be resourceful
- Ability to multitask in a high-pressure, fast-paced environment while working in a hybrid work model
- Ability to prioritize and be flexible
- Excellent verbal and written communication skills
- Excellent people skills
- A desire to learn about entertainment marketing, media planning, and the industry at-large
- Willingness to work overtime with short notice
- Enthusiasm for entertainment and pop culture
MTV is the leading global youth media brand in 180 countries, reaching 450 million households in nearly 30 different languages across every platform. MTV is the world's premier youth entertainment brand, the cultural home of the millennial generation and a pioneer in creating innovative programming for young people. MTV reflects pop culture with award-winning content built around compelling storytelling, music discovery and activism across TV, the internet and other platforms. A unit of Paramount Global, MTV operations span cable and mobile networks, live events, theatrical films and MTV Studios.
ADDITIONAL INFORMATION
Hiring Salary Range: $50,000.00 - 57,200.00.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
