Merck

  • Rahway, New Jersey
Assoc. Dir, US Vaccines - Pediatric Pneumococcal Marketing Scientific Strategy (Hybrid)
Skills :     Digital Marketer
Job Description:

Job Description

The Scientific Strategy lead plays a critical role in the ongoing launch of a Pediatric Pneumococcal Vaccine, a key growth driver for the organization and high priority, amidst a highly competitive and dynamic market. The Scientific Strategy Lead will be accountable for developing the strategies and relevant initiatives to drive scientific understanding, advocacy and activation for a Pediatric Pneumococcal Vaccine. This role will guide commercial activities that interface with internal and external stakeholders, including US Medical Affairs, Regional Vaccine Medical Directors, Global Marketing, the Center for Observational and Real-World Evidence (CORE), and key external societies.

Key Tasks of the role will include, but are not limited to:

  • Define brand priorities from a scientific education and advocacy perspective, ensuring alignment with marketing L3 strategy

  • Partner with Medical Affairs to develop and execute upon a scientific engagement plan that supports the ongoing launch of a Pediatric Pneumococcal vaccine

  • Understand and adapt to a highly dynamic competitive landscape, leading the development of a scientific strategy that differentiates versus competition

  • Partner with Medical Affairs and GEMS to lead Group Input Meetings

  • Partner with key stakeholders on the development of medical education content and collaborate across the marketing team to execute upon medical education strategy, including digital components through the digital engagement team (DET)

  • Develop the franchise’s annual congress plan and develop necessary congress resources / activities

  • Work with CORE and Market Access teams to support needs, including assessing our health care economic value platform

  • Represent brands on select cross-divisional teams (e.g. VEST)

  • Act as the commercial point during LEAD meetings and manage label updates

  • Consistently remain current on key insights for the brand, customer, and marketplace

Knowledge and Skills

  • BA/BS

  • A minimum of 2 years of Vaccines/Pharma/Biotech knowledge OR a minimum of 3 years combined strategic marketing, brand management, sales or business support knowledge in any industry

  • Strong written/verbal communication skills as demonstrated through knowledge in strategy & marketing business case communication, sales interface, direct customer engagement, and/or sales presentations

  • Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines, and ensuring on-time delivery

  • Results-driven, with a strong focus on teamwork and collaboration

Preferred Knowledge and Skills

  • Proficiency with communication/marketing to healthcare providers

  • Proficiency in a highly regulated environment (with medical/legal review processes) including bringing materials through legal, regulatory, and clinical review

  • Proficiency in influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in their current position prior to applying for open positions.

 

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.